Kanye West Wears Jacob & Co. During 2010 BET Awards Performance

Kanye West wears a custom Jacob & Co. creation for his performance of "Power," slated to be released on his upcoming album due this upcoming September 2010.

The 24k yellow gold Egyptian God Horus pendant, chain, and pyramid ring were created specifically for his opening performance at the 2010 BET Awards held in Los Angeles, CA.

Watch a video clip of the performance :http://www.youtube.com/watch?v=1BvPxCh45Zc&feature=related

Tom Cruise wears the Epic II

Tom Cruise wears the Epic Collection during a recent press tour through Germany to promote his latest film, Knight and Day. Jacob & Co.'s Epic Collection houses the automatic 27‐jewel Caliber with chronograph functions, date indicator and a 48‐hour power reserve. Beating at 28,800 vibrations per hour, it features the hours and minutes in the center, along with center seconds for the chronograph. The chronograph minute sub‐dial is at 3 o'clock, and the 12‐hour sub‐dial counter is at 6 o'clockwith the timekeeping seconds hand located at 9 o'clock. The start and stop functions of the chronograph areoperated off of a round pusher at 2 o'clock, while reset is operated via a pusher at 4 o'clock. The three‐position crown offers time correction, date and re‐assembly. All Epic Automatic Chronographs are equipped with a sapphire crystal and a rubber strap.

Jacob & Co.'s New Crystal Collection Redefines Diversity

The Crystal Collection is inspired by a harmonious blending of multiple Jacob & Co. collections and embraces some of the finest elements of the brand’s watch and jewelry disciplines in a series designed to provide Jacob & Co. followers with the cutting-edge design, craftsmanship and individuality to which they are accustomed. The Crystal Collection is the union of the legendary Five Time Zone dial and other famed dials with the intricately jeweled masterpiece, the Crystal Tourbillion.

Exceptional works of art and elegance, the Crystal Collection varies from the elegant mother-of-pearl dial watch (in natural black, white, blue, yellow or pink) with diamond markers, accents and dials, to fully diamond-adorned dials and cases with more alluring variations. In several renditions, sultry swirls of diamonds pinwheel from the dial center fanning across the dial out onto the bezel and wrapping the case in an ingenious, highly well crafted setting.

Particularly intriguing and the DNA of Jacob & Co are the Crystal Collection“World is Yours” models that outline the map of the world -- reminiscent of the famed “World is Yours” - Five Time Zone Collection. These striking world map dials feature maps of enamel, or maps outlined by hundreds of brilliant-cut white diamonds for sophisticated beauty and worldly appeal.

David Beckham wears the EPIC II by Jacob and Co.

International sports and fashion icon, David Beckham, wears Jacob & Co's Epic II timepiece. In the world of fine timepieces, Jacob & Co. stands out as one of the most dynamic and innovative. The pioneering spirit that made founder, Jacob Arabo, the jeweler of choice for the world's most famous personalities, and enabled him to revolutionize the jewelry industry, is evident in every one of the brand's exceptional timepieces. With the introduction of his Five Time Zone collection in 2002, Jacob launched his signature style that is now recognized around the world. A unique combination of state-of-the-art multiple time zone technology and bold primary colors, the timepiece was inspired by the fast-paced, international lifestyles of his jet-set clients. And it quickly became a favorite of celebrities such as David Beckham, Bono, Justin Timberlake, Sean Combs and Karl Lagerfeld.

Jacob & Co.'s Epic Collection houses the automatic 27‐jewel Caliber with chronograph functions, date indicator and a 48‐hour power reserve. Beating at 28,800 vibrations per hour, it features the hours and minutes in the center, along with center seconds forthe chronograph. The chronograph minute sub‐dial is at 3 o'clock, and the 12‐hour sub‐dial counter is at 6 o'clockwith the timekeeping seconds hand located at 9 o'clock. The start and stop functions of the chronograph areoperated off of a round pusher at 2 o'clock, while reset is operated via a pusher at 4 o'clock. The three‐position crown offers time correction, date and re‐assembly. All Epic Automatic Chronographs are equipped with a sapphire crystal and a rubber strap.

Jacob & Co., the luxury timepiece and diamond jewelry house, was founded over 25 years ago in New York City. After years of designing for private clients, Jacob & Co. established a sterling reputation with leaders in the entertainment industries allowing the company to launch its flagship store in New York City in 2004. Jacob & Co. has solidified its position as one of the world's leading luxury watch and jewelry houses with the introduction of the legendary Five Time Zone technology and complicated movements, such as the Quenttin's revolutionary 31-day power reserve. The brand continues its dedication to the highest standards of craftsmanship, design and innovation, offering the finest quality Swiss made timepieces and precious jewelry for both men and women. The Jacob & Co. collections are currently sold world-wide.